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25% of e-commerce operators get 50% of revenues during holiday seasons

WebTrends says that the holiday season accounts for 50% or more of annual revenue for 20% multi-channel retailers, increasing to nearly 25% for Internet-only retailers. For those that expect the holidays to net 25-50% of their annual revenue, Internet-only retailers also led the pack at 43%, followed by 37% for businesses with Internet and store channels, 31% for Internet and catalog operations, and 27% for Internet, store and catalog operations.

WebTrends says that the holiday season accounts for 50% or more of annual revenue for 20% multi-channel retailers, increasing to nearly 25% for Internet-only retailers. For those that expect the holidays to net 25-50% of their annual revenue, Internet-only retailers also led the pack at 43%, followed by 37% for businesses with Internet and store channels, 31% for Internet and catalog operations, and 27% for Internet, store and catalog operations.