According to InsightExpress, 26% of Americans indicate they would like to have a smartphone (combined wireless phone, personal data device and Internet access device). These combination devices are especially compelling for those Americans who are on the go as 54% of this group say owning a smartphone interests them.
|Smart Phone Critical Attributes:||Relative Importance of Attributes |
for Interested Consumers
|Brand (Palm, Nokia, Motorola, etc.)||25%|
|Extra connectivity options (Blue Tooth, Infrared, WiFi)||18%|
|Operating system (Palm, Research in Motion, Windows CE, etc.)||13%|
|Multimedia (digital camera, music capabilities)||30%|
|Keyboard (built-in or on-screen)||5%|