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28% of UK taxi drivers, pub owners and hairdressers know about blogs

A survey of British taxi drivers, pub landlords and hairdressers conducted by DDB London found that nearly 90% had no idea what a podcast is and more than 70% had never heard of blogging. 56% understood the phrase "happy slapping" - a teenage craze that involves assaulting people while capturing it on video with their mobile phones - than podcasting (12%) or blogging (28%).

A survey of British taxi drivers, pub landlords and hairdressers conducted by DDB London found that nearly 90% had no idea what a podcast is and more than 70% had never heard of blogging. 56% understood the phrase "happy slapping" - a teenage craze that involves assaulting people while capturing it on video with their mobile phones - than podcasting (12%) or blogging (28%).