29% of digital magazine subscribers use RSS feeds

The percentage of digital magazine readers who also read the publication's print edition has declined from 40.1% in 2003 to 29.

The percentage of digital magazine readers who also read the publication's print edition has declined from 40.1% in 2003 to 29.0% in 2005. Use of the magazine Web sites has fluctuated, but currently is averaging 55% of digital edition subscribers. Email updates has increased slightly, and RSS feeds, while still a small percentage, has doubled since 2004 to 4.0% in 2005.

Media used by digital magazine subscribers
Medium 200320042005
RSS FeedsNA2.0%4.0%
Web Sites63.5%50.0%55.0%
Print40.1%30.0%29.0%
Email Updates24.5%18.0%25.0%
Source: Nielsen//NetRatings