4.2% of Americans have satellite radio, 2.5% will buy within 6 months

BIGResearch completed a survey of market demand for satellite radio services. 4.

BIGResearch completed a survey of market demand for satellite radio services. 4.2% of Americans have satellite radio, most of them male,s, ages 18-24. 2.5% plan to buy it within 6 months, while 16.1% plan to subscrbe to satellite radio "some day".

Demand for satellite radio

All Male Female 18-24 25-34 35-44 45-54 55-64 65+
I have it4.2%4.5%3.9%5.6%5.3%3.7%3.3%3.6%4.0%
I plan to buy it in the next 6 months2.5%3.5%1.6%4.4%4.2%2.6%1.8%0.9%1.1%
I plan to buy it someday16.1%20.6%11.9%28.5%25.8%15.9%13.8%7.5%5.1%
I don't think I'll buy it at this time52.6%57.8%47.8%47.7%48.7%55.2%56.8%59.5%47.9%
I don't know enough about it
to make a purchase decision
24.6%13.7%34.7%13.8%15.9%22.7%24.3%28.5%42.0%
Total100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%
Source: BIGResearch