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42% of Internet users block pop-ups, 33% block banner ads

42% of Internet users block pop-up ads, and 33% of users block banner advertising. The percentage of users who clicked on banner ads in the past month plummeted from 31% in January 2000 to a mere 9% in January 2004.
Written by ZDNET Editors, Contributor

42% of Internet users block pop-up ads, and 33% of users block banner advertising. The percentage of users who clicked on banner ads in the past month plummeted from 31% in January 2000 to a mere 9% in January 2004. It turns out that many Internet users aren't even viewing the ads in the first place.

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