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55% of electronics buyers research on the Web

CMO Council and The ConsumerEdge Research Group surveyed consumers who made purchases at BestBuy, CompUSA, and Circuit City retail stores. 55% of respondents reported researching on the Web before heading off to the store.

CMO Council and The ConsumerEdge Research Group surveyed consumers who made purchases at BestBuy, CompUSA, and Circuit City retail stores. 55% of respondents reported researching on the Web before heading off to the store. 27% of respondents researched for less than an hour, while 24% spent between one and three hours online and 4% spent more than three hours conducting research.