57% of gifts bought online are purchased for a significant other

57% of giffts bought online are bought for spouses or significant others, Nielsen//NetRatings found. This was followed by children and siblings.

57% of giffts bought online are bought for spouses or significant others, Nielsen//NetRatings found. This was followed by children and siblings.

Recipients of gifts purchased online
Spouse, partner57%
Children55%
Sibling29%
Mother28%
Friends27%
Dad22%
Miscellaneous family17%
Pets6%
Source: Nielsen//NetRatings