Business
58% of IT buyers read vendor white papers
90% of IT buyers said online content has a moderate to major impact on vendor preferences and selections, but only 22% of respondents said they were very satisfied with the caliber of content freely available through business and technology channels, The Chief Marketing Officer Council and KnowledgeStorm say. The most popular types of technology content were vendor white papers (58%), product reviews (54%) and analyst research reports (52%).
90% of IT buyers said online content has a moderate to major impact on vendor preferences and selections, but only 22% of respondents said they were very satisfied with the caliber of content freely available through business and technology channels, The Chief Marketing Officer Council and KnowledgeStorm say. The most popular types of technology content were vendor white papers (58%), product reviews (54%) and analyst research reports (52%).