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67% of those who research products visit search engines

88% of respondents to a Harris Interctive study conduct at least a bit of online research before clicking the Buy button. 67% of online adult shoppers who research products online before making a purchase decision use search engines to conduct that research; 40% of them visit search engines first.

88% of respondents to a Harris Interctive study conduct at least a bit of online research before clicking the Buy button. 67% of online adult shoppers who research products online before making a purchase decision use search engines to conduct that research; 40% of them visit search engines first.