The new data comes from a survey which polled Facebook users about their sharing and posting habits, as well as changes they have made to their profile and privacy settings, conducted by online privacy company Abine. The firm points out these numbers further prove the growing conflict of interest between Facebook and its users.
On the one hand, Facebook needs to get its users to share more information in order to keep advertisers satisfied. On the other hand, Facebook needs to keep its members using the service without losing their trust.
Here are some of the results:
While Facebook users seek more privacy, they continue to share large quantities of personal information on their profiles:
I wouldn't call that a problem, unless Facebook users are doing so unknowingly. Last year, Facebook rolled out inline privacy controls to help reduce the confusion.
"We all use Facebook to connect, share, and stay in touch with friends and family, but that doesn't mean we want all of our private information out there for the entire world to see," Abine CEO William Kerrigan said in a statement. "We're starting to see a real shift in Facebook users' behavior. Today, the only thing growing faster than Facebook's user base is the number of its users setting their privacy settings."