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Advertising on Web sites of local radio stations up 94% in 2004

Local advertising spend on online radio Web sites increased 94% from 2003 to 2004, according to Borrell Associates. Radio stations' Web sites grew ad revenue from $17 mln in 2003 to around $33 mln in 2004.

Local advertising spend on online radio Web sites increased 94% from 2003 to 2004, according to Borrell Associates. Radio stations' Web sites grew ad revenue from $17 mln in 2003 to around $33 mln in 2004.