Amazon chief technology officer Werner Vogels has conceded that his company has a poor track record in acquiring companies outside the retail space and has effectively ruled out the prospect of buying a business just for its technology.
Amazon chief technology officer Werner Vogels has conceded that his company has a poor track record in acquiring companies outside the retail space. Photo credit: Luke Hopewell/ZDNet Australia
Amazon has a history of acquiring companies in the online retail, commerce and communities space, most recently with UK online bookseller The Book Depository, but by comparison has been far less active in acquiring rival technologies and products. Vogels said on Friday this was because of the level of difficulty in integrating smaller firms into a company the size of Amazon.
"At the scale of Amazon, it's really hard to incorporate tech with all the monitoring capability and the need to modify this software," Vogels said. "Mainly because of the scale we are operating in it's really hard to acquire tech."
For more on this ZDNet UK-selected story, see It's too hard to buy tech companies: Amazon on ZDNet Australia.
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