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Amazon moves into the home

Amazon.com is buying a stake in Living.com and using the store to set up a housewares e-commerce section on its site.

Amazon.com is buying a stake in Living.com and using the store to set up a housewares e-commerce section on its site.

Amazon will take an 18 percent stake in Living.com and get warrants to acquire 9 percent more of the company. Living.com will pay Amazon $145 million over five years for exclusive status on Amazon's site.

This move comes after Amazon (Nasdaq: AMZN) cut 150 workers, around 2 percent of its total work force.

The new Home Living store will sell furniture, bedding, home textiles, decorative accessories, tabletop and window treatments, and will be listed alongside Amazon's other stores.

Amazon CEO Jeff Bezos was part of the company's continuing drive to make the site "the place where you can find and discover anything and everything you might be looking to buy online."

Amazon, which made its name as a bookseller, has since branched out significantly. Last year, the company opened up stores selling software, video games and home improvement products.

More recently, Amazon expanded its stake in Drugstore.com (it now owns nearly 28 percent of the firm) and gave that company a "tab" on the Amazon site.

The company has been rumored to be interested in the home goods space for some time.