Amazon is expected to launch its Kindle Tablet this week in New York and it's a bit fuzzy whether the device is about targeting Apple's iPad or defending against Barnes & Noble's Nook.
The strategic positioning probably lies somewhere in the middle.
As for the offensive part of the Kindle Tablet launch, the moving parts go like this:
Also: Barnes & Noble beefs up Nook Color's tablet status with more apps
Amazon has to answer that tablet/e-reader bell.
Stifel Nicolaus analyst David Schick said in a research note that the Kindle Tablet is a chance to "return serve with refreshed devices." It's unclear whether Barnes & Noble can ultimately compete with Apple and Amazon, but it has fared well with its Nook color. The biggest threat to Barnes & Noble will come if Amazon aggressively subsidizes its Kindle Tablet to hit the sub-$200 mark.
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