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An app that filters Twitter noise? It's about time

New iPhone application from my6sense learns a user's Twitter behavior and filters content based on that user's interest.
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Written by Jennifer Leggio, Contributing Writer on

Ever wish that Twitter was smart enough to tell you which tweets included content that was of most interest to you? While that's likely a longer term feature for the popular social network, a company called my6sense has developed an iPhone/iPod Touch application called mytweetsense, that offers that content control now. The company is announcing mytweetsense today at LeWeb Conference.

my6sense is best known for its relevance rankings or "digital intuition" for RSS and social streams, and is applying that technology to implement mytweetsense. Think about creating a station on Pandora Radio and finely tuning the musical content over time based on your interests. Eventually, the station supplies you with songs that fit your aural interests. my6sense -- and now mytweetsense -- take similar action with your own social streams. According to the company, the service filters the tweets which contain links and intuitively recognizes what is important to each user, presenting the most relevant content first.

mytweetsense scours deep within the linked content, looking well beyond the 140 characters of the tweet, or the title of an article. As a result, the application has the power to uncover hidden gems of relevant content that may have otherwise gone unnoticed.

"Our human filters have turned into a great way to discover content that interests us, but the amount of tweets coming in through Twitter today is astounding, and it continues to grow. While new features like grouping and lists have been designed to tame the clutter, at the end of the day, there will be more streams and content to weed through," said my6sense founder and chairman Barak Hachamov. "In a world where time is the only currency, there's a need for more processing power, which mytweetsense provides and enables you to make the most of your time."

The new mytweetsense application can be found in the "productivity" section of the App Store.

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