Innovation
Andy Budd: Design should be seductive
Seduction is often seen as a bad thing, leading people astray. But Andy Budd says people want to be seduced -- not manipulated -- when it comes to products and services.
Seduction is often seen as a bad thing, leading people astray.
But Andy Budd believes seduction can be good, and fun -- not manipulative.
"We enjoy being seduced," Budd has said.
In a speech at the 2009 Build Conference, Budd explains why the game that's often played out in bars and clubs is also applicable to technological interfaces, products and services.
Budd lists a series of tricks to create seduction, including:
- Be attractive.
- Get a gimmick.
- Be genuine.
- Be mysterious.
Here's his entire 40-minute speech detailing seduction techniques, and how they can be applied to the World Wide Web:
This post was originally published on Smartplanet.com