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Andy Budd: Design should be seductive

Seduction is often seen as a bad thing, leading people astray. But Andy Budd says people want to be seduced -- not manipulated -- when it comes to products and services.

Seduction is often seen as a bad thing, leading people astray.

But Andy Budd believes seduction can be good, and fun -- not manipulative.

"We enjoy being seduced," Budd has said.

In a speech at the 2009 Build Conference, Budd explains why the game that's often played out in bars and clubs is also applicable to technological interfaces, products and services.

Budd lists a series of tricks to create seduction, including:

  • Be attractive.
  • Get a gimmick.
  • Be genuine.
  • Be mysterious.

Here's his entire 40-minute speech detailing seduction techniques, and how they can be applied to the World Wide Web:

[via Smashing Magazine]

This post was originally published on Smartplanet.com