ANZ revealed today that its mobile-to-mobile payment offering, ANZ goMoney, has hit AU$100 billion in transactions, with the e-commerce technology being adopted by more than 1.4 million users since its launch in 2010.
In May, when ANZ released its half-yearly results, the company announced that the goMoney app had reached 1.1 million users, and had handled AU$78 billion in transactions.
Now, ANZ claims that more than 60 percent of its customers now use mobile and online banking channels, carrying out three times as many basic banking transactions online than in physical branches every year.
The bank said that, on average, more than 45,000 customers log in to ANZ goMoney each hour, and 88 percent of users are between the ages of 18 and 44.
Additionally, ANZ said that goMoney user logins account for 62 percent of the bank's total customer digital login tally.
ANZ managing director of products and marketing Australia Matt Boss said that digital and mobile technologies have changed the way people behave and interact, creating an expectation that everything should be easy, frictionless and intuitive.
"Banking is not immune from this digital disruption," said Boss. "With customers wanting to access their money when and where it suits them, we've had to use technology and innovation to serve our customers in this new digital age.
"We are now focused on ensuring all of our digital channels are connected and integrated to provide our customers with a seamless experience," he said.
ANZ has a suite of apps including ANZ FastPay, which helps small business owners take credit and debit payments using their smart phone or iPad, and Grow, which was launched in June 2014 and brings together ANZ goMoney with investments, superannuation and insurance.
ANZ's announcement comes as the nation's big four banks, ANZ, Westpac, Commonwealth Bank Australia (CBA), and National Australia Bank, work to outdo each other in the banking apps stakes.
Westpac has announced moves to launch a new online banking platform, scheduled for October, with Westpac New Zealand, releasing an augmented reality mobile banking app later in the year. The bank also said last month that it would add functionality to its mobile banking app for customers travelling overseas.
During the previous financial year, CBA launched its revamped Commbank app for iOS, Android, and Windows Phone 8, and saw a merger of its CommBank and Kaching apps. The company also reported that it handled 4.9 million balance views on mobile devices in the month of June this year.
Meanwhile, the banks have been battling it out for pole position in the contactless payment stakes, with recent data compiled by Westpac forecasting that contactless payments via mobile will reach just under AU$3 billion by 2015.