Appistry 's Sam Charrington, VP of Product Management and Marketing, introduced me to a new product that extends the concepts offered in Appistry EAF into cloud computing environments (see Appistry and Green Computing and Appistry Open Distribution Not Open Source for more information on Appistry).
Here's a bit about Appistry's CloudIQ
How Appistry Describes CloudIQ
The Appistry CloudIQ Platform makes it easy for enterprises to harness the power and flexibility of cloud computing and virtualized IT infrastructure. Appistry CloudIQ was designed from the ground up to address the complex challenges faced by enterprises seeking to take advantage of cloud computing. Our cloud application platform provides the technology you need to deliver and manage both new and existing applications across the cloud or clouds of your choice.
Unified management for existing applications and middleware across public and private clouds
- Single point of management for multiple applications and services across multiple cloud environments
- Automated deployment and management of applications without "virtual machine sprawl"
- Extensible support for existing applications and middleware
- Application portability across a wide variety of private and public cloud environments
Easy-to-use, highly-distributed application container for extreme-scale applications
- Transparent linear scale-out and up of your code
- Application-level fault tolerance for enhanced reliability
- Broad support for existing software components
- Fully-distributed, fault tolerant memory cache for objects and data
- Robust workload management policies
Application virtualization suppliers have long presented the benefits of creating in-house pools of resources and then optimizing their use. Each of them, of course, has their own take on what that means. They also appear to be focused on slightly different market segments. All of them appear to have come to the realization at about the same time that the market has decided that in-house pools of resources should now be called in-house clouds. So, there's a mad dash to enhance products so that they can reach out and support external clouds as well as continuing to offer the benefits of an in-house cloud. It appears that Appistry is following the lead of other suppliers in the application virtualization segment of the virtualization software market AppZero (seeAppZero's Virtual Application Appliances cloud computing simplified
) and DataSynapse (see Riding herd on the cloud with DataSynapse's Federator
) in making this move.
As with the others, I'd suggest to Appistry, to focus on getting the word out about what you're doing beyond your circle of friends. I seldom get questions from Kusnetzky Group clients about your products. I would suspect that could be attributed to a general lack of industry awareness.
It's a truism that if people aren't aware of a company and its products, they won't become interested in what they do. If their not interested, they won't consider those products. If they don't consider them, they won't purchase them.
The internet offers a number of wonderful ways to deliver information to a group of interested people and then lead those people through the circle of awareness, interest, desire or demand and, finally action. I would suggest that Appistry (as well as AppZero and DataSynapse) consider how those tools could be used.
Appistry has a track record of success with its tools. The industry needs to learn all about them.