Apple defends green rep

Apple has come in for another kicking from the green lobby this week with the latest update to an environmental ranking . formulated by environmental group Greenpeace.

Apple has come in for another kicking from the green lobby this week with the latest update to an environmental ranking . formulated by environmental group Greenpeace. The ranking puts Chinese PC maker Lenovo at the top – that is the same China that has a thriving black-market in disassembling the West's old tech in hazardous conditions – while hip and smart Apple languishes in last place.

Conventional is wisdom wrong again it seems. Steve Jobs' outfit aren't taking it lying down however and when I contacted them again to find out what their response to being the eco-dunces of the class are – they pinged me a link to a Business Week article . from last month that goes some way to defend the company that encourages us all to Think Different:

…"if you're evaluating an Apple purchase versus another computer product based on the haranguing that Apple is receiving from Greenpeace, don't be fooled. Apple's no more or less evil than any other computer manufacturer. And while it's one thing to call attention to a problem that an entire industry needs to address, Greenpeace's methodologies, in this particular case, don't paint an accurate picture.

There's a right way and wrong way to respond to these concerns, and the wrong way would to be cave in to rhetorical bullying by a political action group that's well-known for creating drama where there is none."