Yesterday, Apple, the iPhone 5S, which will be widely available on Sept. 20.
Here's how it stacks up against Nokia's top contender, the Lumia 1020, which is available now in the U.S. and very soon in the U.K. and other markets.
iPhone 5S: Starts at $199.99 with two-year contract; also has $299 and $399 price points with progressively increased storage. Without contract, priced at $649, $749, $849.
Lumia 1020: $199.99 with two-year contract. Without contract, priced at $609.
iPhone 5S: Verizon, AT&T, Sprint, T-Mobile
Lumia 1020: AT&T
iPhone 5S: Apple iOS 7
Lumia 1020: Microsoft Windows Phone 8
iPhone 5S: 4.87 inches (123.8 mm) tall; 2.31 inches (58.6 mm) wide; 0.30 inches (7.6 mm) thick
Lumia 1020: 5.13 inches (130.4 mm) tall; 2.81 inches (71.4 mm) wide; 0.41 inches (10.4 mm) thick
iPhone 5S: 112 grams, or 3.95 ounces
Lumia 1020: 158 grams, or 5.57 ounces
iPhone 5S: 4-inch (diagonal), touch-enabled display capable of 1136-by-640-pixel resolution at 326 ppi
Lumia 1020: 4.5-inch (diagonal), touch-enabled display capable of 1280-by-768-pixel resolution at 334 ppi
iPhone 5S: 10 hours (browsing, Wi-Fi), 10 hours (talking, 3G), 10.4 days (standby)
Lumia 1020: 6.7 hours (browsing, Wi-Fi), 12.5 hours (talking, 3G), 16 days (standby)
iPhone 5S: 8 megapixels, f/2.2 aperture. LED flash. Digital image stabilization, backside illumination sensor, five-element lens, 3X zoom.
Lumia 1020: 41 megapixels, f/2.2 aperture. Xenon flash. Optical image stabilization, backside-illuminated image sensor, six-element lens, 3X zoom.
iPhone 5S: 1.2 megapixels at 1280-by-960-pixel resolution. Backside illumination sensor.
Lumia 1020: 1.2 megapixels at 1280-by-960-pixel resolution. f/2.4 aperture.
iPhone 5S: gold, gray, silver
Lumia 1020: yellow, white, black
iPhone 5S: Uses iTunes Store for downloadable music; no terrestrial radio support. Supports AAC, Protected AAC, HE-AAC, MP3, MP3 VBR, Audible (formats 2, 3, 4, Audible Enhanced Audio, AAX, and AAX+), Apple Lossless, AIFF, and WAV file formats for playback.
Lumia 1020: Uses Xbox Music or Nokia Music for streaming music; includes FM radio. Supports MP3, AMR-NB, WMA 10 Pro, GSM FR, WMA 9, AAC LC, AAC+/HEAAC and eAAC+/HEAACv2 codecs. Also supports ASF, MP4, AAC, AMR, MP3, M4A, WMA, 3GP and 3G2 file formats for playback.
iPhone 5S: Records at up to 1080p (Full HD, 1920-by-1080-pixel resolution) at 60 frames per second. 3X video zoom. Supports H.264, MPEG-4, M-JPEG, as well as FaceTime video calling with similarly enabled devices; AirPlay mirroring and video out to Apple TV, video mirroring with adapter. Includes slow-motion video capability, video stabilization, face detection, geotagging and ability to take still photo while recording.
Lumia 1020: Records at 1080p (Full HD, 1920-by-1080-pixel resolution) at 30 frames per second. 6X video zoom. Supports VC-1, Windows video, H.264/AVC, H.263 and MPEG-4 codecs as well as MP4, WMV, AVI, 3GP, 3G2, M4V and MOV file formats for playback. Includes video streaming, five white balance modes, video stabilization, autofocus.
iPhone 5S: Unknown
Lumia 1020: 2 gigabytes
iPhone 5S: 16, 32 or 64 gigabytes local; 5 gigabytes free in the cloud
Lumia 1020: 32 gigabytes local; 7 gigabytes free in the cloud
iPhone 5S: Apple A7 (dual-core, 1.7 GHz)
Lumia 1020: Qualcomm Snapdragon S4 (dual-core, 1.5 GHz)
iPhone 5S: Nano SIM (storage); Lightning (charging); 3.5 mm audio. USB, Bluetooth 4.0, 802.11 a/b/g/n Wi-Fi.
Lumia 1020: Micro SIM (storage); micro USB (charging); 3.5 mm audio. USB 2.0, Bluetooth 3.0, 802.11 a/b/g/n Wi-Fi.
Features you'll talk about
iPhone 5S: Fingerprint sensor, slow-motion video capture, OpenGL ES version 3.0 support for higher-res gaming, free iWork apps.
Lumia 1020: That 41-megapixel camera, which allows you to zoom to crop down to the photo you want; an extra-sensitive touch-enabled display that works with gloves; free Microsoft Office apps.
This list can't be everything to everyone, but if you're interested in more specifications or features that are not included here, visit the detailed product pages for the iPhone 5S and the Lumia 1020. If we've missed anything major, just give us a shout.