Apple to raise price of mobile apps, in-app purchases in the next 72 hours

Exchange rates are the cause behind the hike in various countries.
Written by Charlie Osborne, Contributing Writer on

Apple is set to increase the price of mobile applications and in-app purchases in response to currency fluctuations.

In an email sent to iOS app developers, the iPhone and iPad maker said the company sometimes needs to update and tweak the price of applications hosted by the App Store.

Within the next 72 hours, the price of mobile apps and in-app purchases will increase in Canada, Israel, Mexico, New Zealand, Russia, Singapore and South Africa.

The message reads:

"Subscriptions will not be interrupted in Canada, New Zealand, Mexico and Singapore. Shortly before their existing subscription renews, subscribers in these territories will receive an email from us to let them know about the price increase with the option to turn off their subscription. Subscribers in Russia and Africa will need to resubscribe at the new price.

Israel will not be impacted, as auto-renewable in-app purchase subscriptions are not supported there."

There are two new pricing tiers available in the Canadian and New Zealand app stores. As reported by The Next Web, in Canada, for example, the lowest Tier 1 pricing will increase to $1.39 CAD from $1.19 based on prices from September last year.

The price changes take into account fluctuating currencies, but this doesn't mean some developers will not benefit. In Romania, VAT charges have now dropped from 24 percent to 20 percent, but app prices remain unchanged -- giving developers a little more for their content.

You can view a list of price changes in your territory (.PDF) in a spreadsheet hosted by the Cupertino, Calif.-based firm. The price changes are based against the fluctuating US dollar.

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