Apple Watch will arrive in retail stores in the next two weeks

Apple says 'some' models will finally be available to buy in store, smartwatch will be available in seven more countries this month.

Some models of Apple's smartwatch will finally be available to buy from its retail stores in the next couple of weeks, the company has confirmed - nearly two months after it was launched.

Although the Apple Watch formally went on sale back on 24 April, supply of the devices was so limited that customers couldn't even walk into one of the company's own retail stores and buy the smartwatch to take away on the day.

In London, only one upmarket boutique had some of the devices for sale to walk-in customers, a significant change to the high-profile iPhone launch days. The company said the situation is down to a limited initial supply of the Apple Watch, and the wide range of options available in terms of straps and finishes.

Jeff Williams, Apple's senior vice president of operations, said the company is continuing to work through its backlog of Apple Watch orders.

All orders placed in May, apart from the Apple Watch 42 mm Space Black Stainless Steel with Space Black Link Bracelet, will ship to customers within two weeks, he said. "At that time, we'll also begin selling some models in our Apple retail stores," Williams added.

Apple also said the Apple Watch will be available in Italy, Mexico, Singapore, South Korea, Spain, Switzerland, and Taiwan from 26 June from its retail stores, online, and some other retailers.

The Apple Watch is currently available in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK, and the US.


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