Apple has added another retail location in Paris in a beautifully restored building smack dab next to the French capital's Théâtre National de l'Opéra. You certainly won't want to miss this on that next European vacation as the building itself is a work of art.
Formerly a bank, Apple has done an incredible job of keeping the original aesthetic details including wrought-iron railings, spiral staircases and marble floors - all under a massive shining skylight. Yet, with a simple white and black motif, there's no forgetting the simplistic and clean feel of the Apple brand when entering the shop at 12 rue Halévy.
Since its opening at the beginning of July, crowds flock daily to the très chic Parisian Apple Store, including iPhone 4 buyers, poor souls with broken products and Genius Bar appointments, typical tourists clad in shorts and flip-flops, and even Steve Jobs himself. Thanks to the impeccable restoration and uniqueness in comparison to other stores in general, the Paris Opéra location has garnered rave reviews, including one from Cult of Mac that proposes it as one of the top five (or six) Apple Stores in the world.
Being in the City of Light myself, there was absolutely no way that I could miss what all the fuss was about. So even if you can't make it to Paris anytime soon, you can still get a glimpse here of the fairest Apple Store of them all.
Want to step into my shoes? Read on to see the complete photo gallery.