...but we won't buy them...Three quarters of companies know what an ASP is, but only one in four will buy them. A recent survey by Frost and Sullivan shows businesses have a reasonable awareness of the ASP model, but limited willingness to deploy them. Only 23 per cent of business managers are planning to buy ASP services in the next two years, with security applications being their main interest. Of the companies to take the ASP plunge, only one was "dissatisfied" with the service. Oracle leads the way in the ASP awareness stakes, with IBM, Microsoft and BT Ignite following them in the rankings. Top five ASPs included telecomputing - the only pure-play ASP to make it into the top five. Accounting and messaging ranked as the top two outsourced ASP applications.