At Kimberly-Clark, innovation, sustainability meets toilet paper

The manufacturer of paper products is testing tube-free toilet paper at Wal-Mart and Sam's Club stores Northeast

Kimberly-Clark is innovating on the toilet paper front in an effort to save paper.

The USA Today reports that the manufacturer of paper products is testing tube-free TP at Wal-Mart and Sam's Club stores Northeast. Without rolls, Kimberly-Clark can cut paper tubes out of the landfill and cost equation. Kimberly-Clark has been pushing the green aspects of its products by using recycled paper and natural fibers.

The holes won't be perfectly round, but will fit on your existing TP holder. Kimberly-Clark was mum on its tubeless TP technology, but there's a real key idea here. There are 17 billion toilet paper tubes produced annually in the U.S. If you remove those tubes, Kimberly-Clark can simplify manufacturing and cut costs---all while helping the environment.

This post was originally published on Smartplanet.com