In a blog post, the company explains, “The way we've been able to keep our prices so low is by using technology to make our business efficient and streamlined. One of the things stopping that is our web team having to spend a lot of time making our new website look normal on IE7. This is an extremely old browser, so from today, anyone buying from the site who uses IE7 will be lumped with a 6.8% surcharge - that's 0.1% for each month IE7 has been on the market.
While I'm sure this is primarily a sales stunt, there is some truth to Kogan's problem. It has been expensive to write Web pages that will render properly in both IE 7 and the even more out of date, but not dead yet, IE 6. Today, according to NetMarketShare Web browser numbers, 6.17% of the Web population are still using IE 6 and 3.43% are using IE 7. That's a lot of zombie Web browsers still in play.
Kogan doesn't care if you stay loyal to Microsoft's browsers. In fact, their IE 7 alert message carries the icons for Chrome, Firefox, Safari and Apple. Me? I think the best use of any version of IE is to download a better browser, say Google Chrome.
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