Business
Australian SMS market is worth $1 bln
Australian mobile market is at 80% penetration, according to Research and Markets. The only market segment here that has been delivering new growth has been SMS, valued at close to $1 billion.
Australian mobile market is at 80% penetration, according to Research and Markets. The only market segment here that has been delivering new growth has been SMS, valued at close to $1 billion. However, this market has peaked, as it remains mainly confined to the youth market.