Bill Gates' web experience: Byzantine, idiotic logic
Analyzing IT program management failures with the perfect vision of hindsight often leads the observer through a senseless and convoluted maze of past decisions. Studying the Byzantine and idiotic logic behind many IT failures, one wonders, "How did we get here from there?" Bill Gates experienced this Tower of Babel when he tried to download two Microsoft consumer products.
Analyzing IT program management failures with the perfect vision of hindsight often leads the observer through a senseless and convoluted maze of past decisions. Studying the Byzantine and idiotic logic behind many IT failures, one wonders, "How did we get here from there?"
Bill Gates experienced this Tower of Babel when he tried to download two Microsoft consumer products (MovieMaker and Digital Plus Pack).
The seattlepi.com released an internal Microsoft email where Bill described his experience. The email begins with Bill's summary, emphasizing how program management, the coordinating entity, has failed:
I am quite disappointed at how Windows Usability has been going backwards and the program management groups don't drive usability issues.
Bill then details the complexities that prevented him from downloading the software:
I decided to download (Moviemaker) and buy the Digital Plus pack ... so I went to Microsoft.com. They have a download place so I went there.
The first 5 times I used the site it timed out while trying to bring up the download page. Then after an 8 second delay I got it to come up.
This site is so slow it is unusable.
It wasn't in the top 5 so I expanded the other 45.
These 45 names are totally confusing. These names make stuff like: C:Documents and Settings My Documents My Pictures seem clear.
They are not filtered by the system ... and so many of the things are strange.
I tried scoping to Media stuff. Still no moviemaker. I typed in movie. Nothing. I typed in movie maker. Nothing.
So I gave up and sent mail to Amir saying - where is this Moviemaker download? Does it exist?
So they told me that using the download page to download something was not something they anticipated.
They told me to go to the main page search button and type movie maker (not moviemaker!).
I tried that. The site was pathetically slow but after 6 seconds of waiting up it came.
I thought for sure now I would see a button to just go do the download.
His frustration turns to amusement and disbelief:
In fact it is more like a puzzle that you get to solve. It told me to go to Windows Update and do a bunch of incantations.
Undeterred, Bill continues his quest:
So I went to Windows update. Windows Update decides I need to download a bunch of controls. (Not) just once but multiple times where I get to see weird dialog boxes.
Doesn't Windows update know some key to talk to Windows?
Then I did the scan. This took quite some time and I was told it was critical for me to download 17megs of stuff.
This is after I was told we were doing delta patches to things but instead just to get 6 things that are labeled in the SCARIEST possible way I had to download 17meg.
So I did the download. That part was fast. Then it wanted to do an install. This took 6 minutes and the machine was so slow I couldn't use it for anything else during this time.
What the heck is going on during those 6 minutes? That is crazy. This is after the download was finished.
Then it told me to reboot my machine. Why should I do that? I reboot every night -- why should I reboot at that time?
So I did the reboot because it INSISTED on it. Of course that meant completely getting rid of all my Outlook state.
So I got back up and running and went to Windows Updale again. I forgot why I was in Windows Update at all since all I wanted was to get Moviemaker.
So I went back to Microsoft.com and looked at the instructions. I have to click on a folder called WindowsXP. Why should I do that? Windows Update knows I am on Windows XP.
What does it mean to have to click on that folder? So I get a bunch of confusing stuff but sure enough one of them is Moviemaker.
So I do the download. The download is fast but the Install takes many minutes. Amazing how slow this thing is.
At some point I get told I need to go get Windows Media Series 9 to download.
So I decide I will go do that. This time I get dialogs saying things like "Open" or "Save". No guidance in the instructions which to do. I have no clue which to do.
The download is fast and the install takes 7 minutes for this thing.
So now I think I am going to have Moviemaker. I go to my add/remove programs place to make sure it is there.
It is not there.
What is there? The following garbage is there. Microsoft Autoupdate Exclusive test package, Microsoft Autoupdate Reboot test package, Microsoft Autoupdate testpackage1. Microsoft AUtoupdate testpackage2, Microsoft Autoupdate Test package3.
Someone decided to trash the one part of Windows that was usable? The file system is no longer usable. The registry is not usable. This program listing was one sane place but now it is all crapped up.
But that is just the start of the crap. Later I have listed things like Windows XP Hotfix see Q329048 for more information. What is Q329048? Why are these series of patches listed here? Some of the patches just things like Q810655 instead of saying see Q329048 for more information.
What an absolute mess.
Moviemaker is just not there at all.
So I give up on Moviemaker and decide to download the Digital Plus Package.
I get told I need to go enter a bunch of information about myself.
I enter it all in and because it decides I have mistyped something I have to try again. Of course it has cleared out most of what I typed.
I try (typing) the right stuff in 5 times and it just keeps clearing things out for me to type them in again.
Finally, recognizing complete and catastrophic failure to achieve his mission, Bill gives up:
So after more than an hour of craziness and making my programs list garbage and being scared and seeing that Microsoft.com is a terrible website I haven't run Moviemaker and I haven't got the plus package.
The lack of attention to usability represented by these experiences blows my mind. I thought we had reached a low with Windows Network places or the messages I get when I try to use 802.11. (don't you just love that root certificate message?)
When I really get to use the stuff I am sure I will have more feedback.
THE PROJECT FAILURES ANALYSIS
One rarely sees an IT-related failure dissected so clearly. Sadly, despite BillG's intervention, internal spats and organizational boundary disputes continued to rule the day, as evidenced in the email trail.
The Microsoft engineering team responded with finger pointing and backstabbing. From a PDF file containing the entire email thread:
I have always been concerned about this and feel that this has a lot of engineering implications. I also feel that the reason is it such a mess is because marketing teams own release to web in this company.
Followed by the predictable marketing perspective:
I don’t think you can abdicate this entirely to marketing.
In conclusion, an indecisive, bureaucratic summary from Mike Beckerman, General Manager of the Windows Media Platforms Group at that time (2003):
So, I take from this that we have lots of opinions and input However, no one appears to be saying that we, WMPG, are chartered and/or should own this. So my" feedback on the thread would then be that Dave should take ownership for driving groups around today’s inconsistencies, and that we should send this mail to Bharat (owns WU) as well and ask who in his team can take requirements from DMD.
Any disagreement on this?
My take: Politics, confusion, inertia, and sheer idiocy underlie many IT failures; Microsoft is not immune and neither is any other large organization.