In addition to the U.S. availability expansion, BlackBerry today announced the Priv can be purchased in The Netherlands, Italy and Spain directly from BlackBerry's website in those countries.
The measured roll-out for the BlackBerry Priv is a smart strategy. BlackBerry knows that it can't overproduce a phone and have millions of dollars in unsold inventory on hand. And the company is also wise enough to realize sales of the Priv won't rival those of Apple, Samsung and others.
Likely helping drive any demand for the Priv (in addition to wider availability) is the hardware keyboard for those that prefer it, as well as monthly security updates for Android and a more secure platform to begin with; something not all of Google's hardware partners can claim.