The case was filed in New York state. (Note to readers. The headline originally read Christmas tree, but Christmas isn't until a week from Friday. Chanukah started last weekend. Lay that dreidel down, boys.)
Press reaction is muted probably because we have seen this movie before. Past suits have all had the same conclusion. Vendors went "oops" and settled, usually quite quickly.
Given the fact that defendants have had plenty of notice, yet didn't notice, the hope is that eventually some serious damages might be negotiated so we can move on to something else.
Perhaps the SFLC can make that a New Years' resolution. Lead attorney Daniel Ravicher (above) can probably use a new car. Or a haircut. Or something. A little Chanukah gelt.