Calling on business interests

But while those tools may be cool, what the industry needs is to get businesses interested, he said. And IM can work there as well.
A major example would be the ability to help telcos improve call completion -- they only get paid when someone reaches their calling party. Having the ability to know whether someone is ready to answer a call, information an IM application could deliver, could drastically improve completion rates, he said.
But improved applications are needed to get the corporate world interested. Interoperability -- the ability to share data and information between applications -- is key, and something almost every company here stressed.
Of course, the company that almost everyone here wants to interoperate with -- America Online Inc., which dominates the messaging market -- has decided not to attend this show. But the mood of developer's seemed to be, 'no problem, we'll do this without them.
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