Innovation
Can Facebook Connect turbo charge Zoho's user growth?
The alternative office software company said that it will accept Facebook Connect as a log-in mechanism.
Zoho really wants you to try its apps. And that means lowering the log-in hurdles.
The alternative office software company on Tuesday said that it will accept Facebook Connect as a log-in mechanism. With Facebook credentials accepted, Zoho will now accept the social networking site, Yahoo, Gmail and Google Apps as a way to use its applications.
Thus far, about 25 percent of Zoho's more than 2 million users come into the apps via another log-in. The hope: Zoho, which already enjoys a decent following among students, will convince some of Facebook's 400 million users to give the company's software a whirl.
In a nutshell:
- Zoho accepts Facebook credentials.
- Users with existing Zoho accounts can link with their Facebook credentials.
- Zoho users can share documents with others that don't have an account.
Zoho is currently adding 100,000 new users a month. We'll see if Facebook Connect can turbo charge that rate.