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Business

Churchill Club podcast: Irrational decisions and the rational people who make them

Renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, say that anyone--under the right set of circumstances--is capable of irrational action. But irrational behavior is not random.
Written by Larry Dignan, Contributor on

Renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, say that anyone--under the right set of circumstances--is capable of irrational action. But irrational behavior is not random.

In conversation with Guy Kawasaki--one of the Club's most popular moderators--the authors of, Sway: The Irresistible Pull of Irrational Behavior will reveal proven strategies to counteract the forces that lead to bad decisions, including our tendency to go to great lengths to avoid perceived losses, our inability to reevaluate our initial diagnosis of a person or situation, and our tendency to take on characteristics that have been arbitrarily assigned to us.

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