By Brills Rebeiro
SINGAPORE - Cisco Systems, Inc. will present its strategy for integrating Small and Medium Enterprises
(SMEs) into the Internet Economy at the APEC (Asia Pacific Economic Council) 2000 E-Commerce Workshop in Bandar
Seri Begawan, Brunei Darussalam from June 20 to 22.
The presentation will be part of a working policy document to promote e-commerce among SMEs that will eventually
be given to the APEC Electronic Taskforce and implemented in the 22 member countries.
"What companies need, to compete effectively in the Internet Economy, are fast, reliable and secure network access as well as cost-effective and future-proof applications."
- Ron Willis
Vice President of Marketing
Industry analysts Gartner Group predicts that e-commerce revenues worldwide will reach US$7.3 trillion by 2004.
On the flip side, there will be tremendous challenges for businesses and economies that are not e-commerce ready.
Cisco, which is sponsoring the E-commerce Workshop at APEC 2000, will present its recommendations to the APEC leaders
based on its experience in Internet technologies.
Cisco also has significant track record in helping small and medium enterprises in the Asia Pacific to network
"There is definitely a fast spreading realization that the way to compete and succeed in the new millennium
would be to embrace and harness the tools of the Internet and information technology," said Freddy Cheung,
Director of Small and Medium Business, Asia Pacific, Cisco Systems.
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