Cisco to acquire ExtendMedia

Cisco will buy the privately-held company to be part of the company's next-generation video architecture, delivering and monetising IP video
Written by Larry Dignan, Contributor on

Cisco said Thursday that it will acquire ExtendMedia, which makes video content management systems, for an undisclosed sum.

According to the company, which is a privately held outfit based in Newton, Massachusetts, it will allow Cisco to deliver and monetise IP video via multiple screens.

ExtendMedia's software will be part of Cisco's next-generation video architecture. The idea is that ExtendMedia's software will allow Cisco to manage the video content lifecycle for service providers.

For more on this ZDNet UK-selected story, see Cisco buys ExtendMedia in IP video play on ZDNet.com.

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