Cisco said Thursday that it will acquire ExtendMedia, which makes video content management systems, for an undisclosed sum.
According to the company, which is a privately held outfit based in Newton, Massachusetts, it will allow Cisco to deliver and monetise IP video via multiple screens.
ExtendMedia's software will be part of Cisco's next-generation video architecture. The idea is that ExtendMedia's software will allow Cisco to manage the video content lifecycle for service providers.
For more on this ZDNet UK-selected story, see Cisco buys ExtendMedia in IP video play on ZDNet.com.