Although Microsoft and other Google rivals tried, they were unsuccessful in their lobbying to derail the $3.1 billion Google-Doubleclick merger.
On December 20, the U.S. Federal Trade Commission issued a statement claiming they found the proposed buyout unlikely to lessen competition in the online advertising market.
Microsoft has gone on record with its goal of rising to become the No. 2 online advertising player within three to five years. Wonder if the Redmondians factored a merged Google-Doubleclick into its calculations or were banking on the deal being nixed?
The European Commission is still weighing the Google-Doubleclick deal, for what it's worth....