Coal in Microsoft's stocking: Google-Doubleclick gets the U.S. regulator nod

Although Microsoft and other Google rivals tried, they were unsuccessful in their lobbying to derail the $3.1 billion Google-Doubleclick merger -- at least in the U.S.

Although Microsoft and other Google rivals tried, they were unsuccessful in their lobbying to derail the $3.1 billion Google-Doubleclick merger.

On December 20, the U.S. Federal Trade Commission issued a statement claiming they found the proposed buyout unlikely to lessen competition in the online advertising market.

Microsoft has gone on record with its goal of rising to become the No. 2 online advertising player within three to five years. Wonder if the Redmondians factored a merged Google-Doubleclick into its calculations or were banking on the deal being nixed?

The European Commission is still weighing the Google-Doubleclick deal, for what it's worth....

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