X
Tech
Home Tech Computing PCs

Compaq switches ad agencies

NEW YORK -- Compaq Computer Corp.is switching its entire $200 million global advertising accountto Omnicom Group's Needham from Interpublic Group's Ammirati Puris Lintas, the electronic edition of theWall Street Journal reported Wednesday.
Written by ZDNET Editors, Contributor
NEW YORK -- Compaq Computer Corp. is switching its entire $200 million global advertising account to Omnicom Group's Needham from Interpublic Group's Ammirati Puris Lintas, the electronic edition of the Wall Street Journal reported Wednesday.

Ammirati, while creating ads for the North American market for Compaq (CPQ) since 1991, only received the entire global account less than one year ago, the Journal wrote.

Needham is the agency that created Digital Equipment Corp's (DEC)current ad campaign.

Compaq agreed to buy Digital in January of this year for $9 billion in cash and stock.

Changing ad agencies after a merger is common, however taking the agency of the acquired company is not widespread, the paper said.

"The personal computer market has been rocked by an onslaught of PCs priced below $1,000, and Compaq is behind schedule in launching a much anticipated new global ad campaign," the Journal wrote.

According to the paper, New York-based DDB Needham, whose other clients include McDonald's Corp. and Anheuser-Busch Cos. Inc., walked in unsolicited with a new idea for Compaq, which is said to rely heavily on "visuals" rather than text. Details weren't disclosed.

Editorial standards
Show Comments

Related

Logitech Mevo Core Streaming camera on a tripod on set

I fly 10 times a year. These 5 tech gadgets are lifesavers

West Virginia bridge in spring time

4 ways to connect to the internet for less after the Affordable Connectivity Program expires

Copilot in enterprise hero images

How one company's employees use Microsoft Copilot to avoid the worst part of meetings