Context-targeted Internet text ads to grow by 10% in 2005

Of those 70% of advertisers who said they used sponsored links in 2004, more than 26% spent $100,000 or more on their campaigns. Over the next 12 months this spending will increase by almost 10%, beating the overall advertising industry, which is expected to grow at 6%, according to Kanoodle.

Of those 70% of advertisers who said they used sponsored links in 2004, more than 26% spent $100,000 or more on their campaigns. Over the next 12 months this spending will increase by almost 10%, beating the overall advertising industry, which is expected to grow at 6%, according to Kanoodle. 20% of advertisers surveyed said they will incorporate content-targeted sponsored links into their overall marketing programs, in comparison with other interactive marketing tools including: display ads (14%), e-mail marketing (12%) and sponsored links on search results pages (15%).