The direct seller will next week roll out a pan-European programme that will emulate its parent's $1 million a day US interactive business with Web sites in the UK, Ireland, France, Germany and Scandinavia designed to make buying a Dell system as easy as mouse clicking.
"We're very, very serious about this, and the UK market is the most ready to follow the US example," said David Moore, Dell Direct marketing director. "We're going to quickly make our site more interactive so people can use the site to make buying decisions and purchase rather than just browse. We're going to replicate all the US functionality and go beyond that . Because we're almost a green field site we'll be able to integrate some better technologies from the start."