E-commerce up 23.8% to $141.4 bln in 2004

The annual Forrester Research and Shop.org study of 136 retailers found that online sales rose 23.

The annual Forrester Research and Shop.org study of 136 retailers found that online sales rose 23.8% to $141.4 bln in 2004. Excluding sales of travel services, online sales were also up 23.8%, to $89 bln, representing 4.6% of total US retail sales. Profitability improved last year, with online retailers reporting operating margins of 28%, up from 21% in 2003.