A profile of Raina on his Foundation's Web site (from which the picture above is taken) notes he is a Kashmiri Hindu who was headed to medical school before his life was turned upside down by the Indian military in 1984, leading him to get an MBA instead. He turned out to be a natural.
Adding education to a transaction exchange may sound goofy, but it makes perfect sense in today's insurance IT environment.
Companies that trust Ebix for enrolling customers and handling claims may now feel an obligation to do health education, and A.D.A.M. fits the bill. The deal also gives A.D.A.M. a go-to-market strategy it previously lacked.