Facebook’s Dave Morin announced of Facebook Connect for iPhone this weekend at SXSW in Austin.
With it iPhone developers can integrate Facebook Connect into their applications allowing users to connect and share game content with their Facebook friends from within the application.
On of the best examples of FB Connect in action is with UrbanSpoon, the popular iPhone restaurant application:
Urbanspoon has already added a “Friends” feature that lets users share their ratings with Facebook friends and see what their friends have done on Urbanspoon lately. The potential for this type of interaction to become very engaging and viral is quite high - especially as Facebook adds more support for all the communication channels on the iPhone that Facebook Platform application developers have been using for some time.
Is Facebook Connect for iPhone the next big thing? Probably, at least until tomorrow.