Its not too often I endorse a new service - in fact, I never have without a lot of due diligence and at least some production history. So, for the first...and potentially only....time ever, I'm telling you that I'm truly excited about the launch of Pragmatic Enterprise 2.0. I'm not only telling you as readers at larger enterprises to bring these guys to the table but I'm also going to tell you why its easy for me to support this new entity despite the fact that its only been launched today.
While its cool that there are such notables tied into this venture, that isn't, by itself, the thing that gets me going frankly. What I do like and will be anxious to see in action is the other triangle that they are providing, not the star power. I know and trust them for what they are able to do.
The Second Triangle: Framework, Platform, Application
The more powerful triangle is the offering itself - a trio consisting of a framework, a platform and an application - all tied to services that the joint effort will provide. What makes it important is that this is a close to a practical package of strategies and tools as I have ever seen in the world of co-creation and collaboration. There are some Social CRM implications for this too as we'll see.
Let's treat this simply. They've got an offering that is for the first time that I can see, based on the best practices at the IT, process and strategic levels, complete. Here's the framework (See Figure 1):
Figure 1: The Pragmatic Enterprise Framework
If you look carefully at the framework, something stands out -its nearly complete. The only thing that I would say I don't see is a way to allow the customer to collaborate with the company - the inbound communications and interactions "layer". I suppose you could make the case for Community Management being that component, but I don't. I would want to see a customer interaction channel as part of the framework. While not piddling, that doesn't in any way denigrate the power of this particular framework - especially as an internal collaboration strategy and implementation. With Socialtext being the platform that this framework is built on and Michael K's Asuret application (see Figure 2) a foundational app for implementation, this framework, Socialtext platform and application (FPA) is the first of its kind to make the way to market.
Figure 2: Asuret Anonymous Participant Analysis
What gets me excited is the possibilities. I would say is that, rather than the ridiculous noise about nomenclature that goes on all the time around enterprise software and strategy, especially when it is a nascent area, these guys are providing something that is eminently practicable for business. That indicates that the market is starting to mature.
Why (before you jump all over my butt for making that statement)? Because the framework, software and platform all have sufficient best practices, sufficient application to the market, sufficient histories of success and sufficient strategic relevance to indicate that there a body of knowledge ready to be applied. THAT'S why I say starting to mature.
So, congrats to you, Pragmatic Enterprise. Its exciting to see your two triangles out there. Your launch is a good sign for a growing business approach. Hopefully your future success will be a better sign.