LAS VEGAS -- Hewlett-Packard Co.'s president and CEO is on a mission to
transform the Net from a distant, cold, alien place to one that's warm, friendly
At the center of that strategy is e-services, HP's massive plan to "make the
Web work for you" by enabling automatic brokering of Web-based services.
In a keynote address here Monday morning at Comdex, Carly Fiorina described a
world in which every appliance or device that has a microprocessor will also
have an IP address and speak to every other connected appliance or device.
"This is the end of the pure product era,"
Fiorina said. "It's happening everywhere. Companies will think hard about how to
make money with e-services."
In one example, Fiorina described a person setting a networked alarm clock to
go off at 5:30 a.m., mindful that traffic snarls could cut into an early
meeting. Early in the morning, the clock seeks out the local traffic report,
sees that there is minimal traffic and automatically resets the alarm clock for
In another example, a
person wearing a Web-based Swatch is alerted to the latest release from a
favorite rock band. Fiorina didn't have any details but announced that Swatch
will build such e-services based on e-speak, HP's technology for creating a new
breed of intelligent services and appliances.
"Revenue streams for HP and other companies will come from wrapping services
around products," she said.
Fiorina said she
has spent considerable time in HP Labs since coming aboard the company in
August, understanding pervasive computing and the elements that HP can bring to
market for e-services.
"We are committed to freeing our intellectual property from the labs," she
To drive home the point, she showed off a new company logo with the word
"invent" underneath the HP brand.
"The challenge is in re-igniting our spirit," Fiorina stated. "For a while we
stopped talking about [our technology]. But we will return to the best part of