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Innovation

FlashFlashRevolution launches widget for bands

FlashFlashRevolution (FFR), the multi-player rhythm-based online gaming site (which has a strong social networking component), has launched a widget designed to help musicians and bands promote their music, while at the same time allow more people to discover the fun of playing FFR's online games.
Written by Steve O'Hear, Contributor on

FlashFlashRevolution
FlashFlashRevolution (FFR), the multi-player rhythm-based online gaming site (which has a strong social networking component -- see my earlier profile), has launched a widget designed to help musicians and bands promote their music, while at the same time allow more people to discover the fun of playing FFR's online games.

The widget was created after requests from bands and musicians who wanted their music featured in a version of the game that they could take with them, and who were already using social networks like MySpace or Bebo to distribute their music and connect with fans.

FFR widget
In an email exchange, FFR co-founder, James Webb, told me more about how the widget works:

Each band has a specific log-in for the FlashFlashRevolution site that allows them to include or exclude tracks on their FlashFlashRevolution widget. They also have complete management over song thumbnails and backgrounds for their specific widget. All changes that are made on this account happen instantaneously and are applied to all their widget locations across the net without any need for new embed codes...

As well as providing a custom version of the FFR game, using the artist's own music, the FFR widget also saves a player's highest score, and features a realtime chatroom.

Currently, any registered user can create their own version of the widget which uses music from existing artists or bands on FFR, providing a great way for fans to help promote their favorite music, along with the games themselves. For artists whose music isn't currently offered, FFR is taking requests.

In addition to a Flash-based widget that works on MySpace, Bebo, and personal websites and blogs etc, FFR have also created the near compulsory Facebook application.

The first MySpace profile page featuring the FFR widget is for the band "Making April" who currently have over 100,000 "friends". Webb says that the band get between 30-40,000 music plays per day, which puts them in the top ten unsigned bands on MySpace.

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