Forrester crimps bloggers: epic E2.0 fail

According to Sage Circle, Forrester plans to crimp its analysts from expressing themselves on personal blogs. I first heard of this (where else?) on Twitter via Jim Holincheck, Gartner Analyst. From SageCircle:

Forrester CEO George Colony is well aware that savvy analysts can build their personal brands via their positions as Forrester analysts amplified by social media (see the post on “Altimeter Envy”). As a consequence, a Forrester policy that tries to restrict analysts’ personally-branded research blogs works to reduce the possibility that the analysts will build a valuable personal brand leading to their departure. In addition, forcing analysts to only blog on Forrester-branded blogs concentrates intellectual property onto Forrester properties increasing the value of the Forrester brand.