Freeserve shares back from the brink

Unmetered plan lures investors in droves

Shares in Freeserve (quote: FRE) have been revived after news broke early on Tuesday that Britain's largest ISP is to join the unmetered Internet access free-for-all.

The new offer was first reported by ZDNet UK News on Tuesday morning.

Freeserve saw its share price plummet by 30 percent last week after a host of other companies announced low-cost unmetered Internet access deals. As of 11:29 GMT, shares had rocketed by 61.25p and were still rising.

From May, Freeserve will offer two unmetered access deals. It will provide off-peak Internet access for BT customers for £6.99 per month, as well as fully unmetered Internet access in conjunction with Energis for those who spend a minimum of £10 on voice calls each month.

AltaVista started the ball rolling at the beginning of last week by announcing that it would offer unmetered Internet access for between £10 to £20 a year and a one-off charge of £30 to £50. A whole stack of other similar deals have been offered from other ISPs and telecommunications firms since.

See also ZDNet UK's Unmetered Access Special.

Free and unmetered internet access has been on the agenda for some time -- right now the battle is on. Go to AnchorDesk UK to get the news comment from Tony Westbrook.

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