FT Dynamo no more

If you don't fit the picture, you're a no hoper...

FT Dynamo has bitten the bullett after its holding company, Pearson, announced a refocus on business strategy. Pearson released its financial results for the quarter ending July 2001 and
re-iterated its promise that FT Knowledge, its new online management education and training division, will be profitable by the end of 2002. FT Dynamo, the consumer-aimed arm of FT Knowledge, is no longer in line with the company's strategy and has been removed from the Pearson portfolio. Luke Swanson, spokesperson for Pearson, said: "This is simply a change in business strategy. Online education and training is a big opportunity for us but we feel we can best provide that through tailored corporate packages." Swanson said there will be little chance of a sale or potential re-launch of FT Dynamo: "We are very protective of the FT brand so there is a fairly slim chance of a sale. As to a re-launch when the market picks up, no, as FT Dynamo is not going to be in line with our new, tightly focused strategy." The 12 employees at FT Dynamo will be placed within the FT kingdom if possible.