Yes, I know this is a stretch for what we usually cover around here, but I tripped across this earlier this evening, and I just had to share it with you.
I wonder if the folks at Google know about this. Since it seems Google has not covered their butts on this one, this auction appears to be totally legit. I have to wonder why Google just doesn't snap this one up. They probably have 5K available to do this.
Just did a WHOIS on Register.com and here is what I found:
I should tell you that I also got an email from goog.biz holder Larry Noack earlier this evening. He writes:
You are bidding on this "4 letter" domain name ONLY, no website content!
This short domain name has a very highly recognizable combination of 4 nicely balanced letters, that contain your very popular double oo's, plus it's top level Internet domain extension (biz) that is used by many businesses.
What makes business like "au"? How many of the WW1's most successful companies contain two 'o's or at least one "o" in their name? Double vowels are also unique. Are these 'au' companies successful, because of this odd choice of vowels?
Oo's are easy to pronounce and are perhaps the most memorable and distinct vowel sound possible. Oo's are distinct but soft, helping to soften the sound of the business name, reducing the hard sounds in some and complementing the soft consonants of others. With our vowels, the long au sound is soft and relaxing, while a long ee or aa sound suggests anxiety and clearly a long iii or uu would not flow.
Another reason for using oo's is for the sake of spelling when someone says some words (tool, book, floor), it is immediately obvious how it is spelled. Repeated letters in a name also help with typing ease. Making sure your customer gets your name right is very important, especially on the internet, a typo can aid your competitors.
Double "au" syndrome helps marketability, creating: ease of spelling and typing input, a more friendly company name, better brand recognition and balance.
Double oo's and .biz are taking over!
For the record, "goog.com" also appears to be privately held.
Maybe potential buyers have been holding back for fear of litigation, but if there was a real possibility of litigation, don't you think Google would have swept in and bought this domain up? I mean, 5K is cheaper than costly legal time.
Wonder why Google hasn't come calling. Interesting, to say the least...